Acropolis Marketing was born when my husband and I realized small organizations didn't have access to good marketing.The year was 2017. We were halfway through our degrees at Penn, learning how to make companies like Coca-Cola and Facebook richer than they already were from the very professors who had cemented brands like theirs in decades prior and were putting out the latest marketing literature at the time.The conversations we heard during our lectures and seminars confirmed one thing to us, though: None of our peers and fellow students were using this knowledge to serve local small businesses and mom-and-pop shops. They were interning with huge conglomerates and taking job offers from multi-billion-dollar organizations where the marketing department alone got its own building.As the children of small business owners, we wanted to apply what we had learned differently — we wanted to make it sustainable to be a small business owner, rather than a risky dream.On July 17, 2017, we incorporated Acropolis Marketing Inc.At first it was just a side hustle we balanced alongside our full course load and later, our full-time jobs. We helped small businesses and entrepreneurs with everything from branding to operations — we empowered a startup director turned business coach to launch her own practice and gain clients of her own. We developed a free, unique SEO tuning algorithm for our e-commerce and digital clients. We conducted robust market research for e-learning clients, and so much more.At the same time, I was working in public relations and digital marketing, and my clients included nonprofits, government organizations, financial institutions, management consultants, local sports teams, and more. Jorge's career took him in a different direction — he was working at a bank.But we both realized something in our work with both small and large organizations.It isn't just small businesses that lack access to consulting services — it's every organization. And where there is a marketing gap, there is usually an operations gap, a tech infrastructure gap, a project management gap… You name it.These behind-the-scenes processes are seen as little luxuries, and organizations often put them on the backburner in a prudent move to minimize spending.Why wouldn't they? In an economy where anyone can say they know a skillset like marketing (even if they don't know what SEO stands for), it doesn't seem wise to hire Don Draper wannabes.Acropolis isn't just a marketing firm — we're consultants who address the fundamental issues within a business before going out and promoting that business. Our approach is inherently integrative.We started off as a marketing firm, but after years of experience we've realized…marketing is the least of it.